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About FitFlop – UK

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

At FitFlop, we believe comfort should never mean compromise. Whether you're powerwalking across Waterloo Bridge, chasing after little ones in Hyde Park, or clocking up steps along the Cornish coast, our footwear works with your body - not against it. Designed with biomechanical expertise (and loved by podiatrists), our shoes offer all-day support, cloud-like cushioning and effortless style. From trainers to boots, sandals to clogs - FitFlop has your feet covered, rain or shine. We’re in over 70 countries and proudly worn on British streets, fields, and footpaths. Once you’ve tried them, you’ll never go back. Your feet will thank you.

 

Science-led comfort. Style you’ll want to show off.

 

We obsess over how the body moves. Our tech is rooted in biomechanics - so every sole, strap and stitch is carefully crafted to deliver effortless support and balance. Think: smart cushioning, ergonomic designs, and advanced comfort technologies.

 

Our shoes are clever. But they’re also outrageously comfy. And let’s be honest - they look pretty great too.

Read More

Excellent    fitflop rating

Rated 4.4 out of 5 based on 53,508 reviews ontrustpilotShowing our 5 star reviews
    rating
    Gabriella Garcia
    ,

    Shipped quick & comfy

    Shipped quicker than i thought. I was recommended these to save my back and body in the long run. Pretty good so far, like how thick the sole is. Pretty comfy material.

    rating
    Aleksandra Marta
    ,

    The only shoes I trust and dare to…

    The only shoes I trust and dare to wear. For many, many years.

    rating
    Linda Liddiard
    ,

    Great waterproof lightweight shoes that…

    Great waterproof lightweight shoes that Don’t need breaking in so comfortable from the first time you put them on.

    rating
    Karen Hanna
    ,

    Great price

    Great price

    rating
    Patty H
    ,

    Excellent quality sandals

    Sandals arrive quickly and the quality is always excellent.

    rating
    Shirley
    ,

    Quick delivery

    Quick delivery. Well fitting boots. Weather proof, really great for walking the dog, comfortable as always..

    rating
    Carol Murphy
    ,

    Easy to use website

    Easy to use website. I love Fit Flops and have been wearing them for many years. This is my first time ordering online and I was very happy with it.

    rating
    customer
    ,

    The quality

    Quick to get, easy order, and the shoes are wonderful to wear.

    rating
    customer
    ,

    Speedy arrival of sandles

    Speedy arrival of sandles. Really well packaged and excellent quality.

    rating
    Deirdre Donoghue
    ,

    Speedy service

    My recent order was received quickly, and I am happy with what I ordered. Great and prompt service.

    rating
    Ann Yvonne Bryans
    ,

    Love the fitflop sandals

    Love the fitflop sandals. Have used them now for quite a few years. Wouldn’t have anything else in the summer.

    rating
    Deborah Paris
    ,

    I would never go anywhere else!

    All my shoes, trainers and boots are from Fitflop! Need I say more! Comfort, fit, quality, style and reliability - are reasons I would never go anywhere else.

    rating
    Joyce Jammeh
    ,

    Quick delivery!

    Quick delivery!

    rating
    Adele Nathan
    ,

    Excellent fit

    Excellent fit, lovely soft leather, very comfortable

    rating
    Jennifer
    ,

    Quality, supportive and stylish!

    I was concerned that these would be overpriced and poor quality, but I was proven very wrong. Attention to detail, quality of the shoes and the thought that has gone in to how the shoes wearer will receive comfortable, stylish and supported footwear Is on point. I will definitely be considering other styles in the future and highly recommend.

    rating
    Nancy Wehe
    ,

    I’ve got some very happy feet…

    I love your products and for my poor tired old feet… they are a dream! I go to my podiatrist next month and I’m going to rave to her about these shoes! I now am a proud owner of 5 different styles❣️

    rating
    Amy Black
    ,

    I love these shoes

    I love these shoes. Comfortable, warm, stylish, unique.

    rating
    Paula
    ,

    Returns as advertised

    My sister loved the boots but they were too tight for her. Returning them was easy and repayment was prompt. Thank you.

    rating
    John Francis
    ,

    I love my Fitflop shoes and sandals

    I’ve bought a few fitfop shoes and they are always comfortable and excellent quality

    rating
    Amy Thomson
    ,

    Expensive but excellent quality

    Quick delivery and a quality product. These are very expensive but after blisters and uncomfortable feet on previous holidays they are worth the investment. They are excellent quality and well made as well as very stylish.

    rating
    Gabriella Garcia
    ,

    Shipped quick & comfy

    Shipped quicker than i thought. I was recommended these to save my back and body in the long run. Pretty good so far, like how thick the sole is. Pretty comfy material.

    rating
    Aleksandra Marta
    ,

    The only shoes I trust and dare to…

    The only shoes I trust and dare to wear. For many, many years.

    rating
    Linda Liddiard
    ,

    Great waterproof lightweight shoes that…

    Great waterproof lightweight shoes that Don’t need breaking in so comfortable from the first time you put them on.

    rating
    Karen Hanna
    ,

    Great price

    Great price

    rating
    Patty H
    ,

    Excellent quality sandals

    Sandals arrive quickly and the quality is always excellent.

    rating
    Shirley
    ,

    Quick delivery

    Quick delivery. Well fitting boots. Weather proof, really great for walking the dog, comfortable as always..

    rating
    Carol Murphy
    ,

    Easy to use website

    Easy to use website. I love Fit Flops and have been wearing them for many years. This is my first time ordering online and I was very happy with it.

    rating
    customer
    ,

    The quality

    Quick to get, easy order, and the shoes are wonderful to wear.

    rating
    customer
    ,

    Speedy arrival of sandles

    Speedy arrival of sandles. Really well packaged and excellent quality.

    rating
    Deirdre Donoghue
    ,

    Speedy service

    My recent order was received quickly, and I am happy with what I ordered. Great and prompt service.

    rating
    Ann Yvonne Bryans
    ,

    Love the fitflop sandals

    Love the fitflop sandals. Have used them now for quite a few years. Wouldn’t have anything else in the summer.

    rating
    Deborah Paris
    ,

    I would never go anywhere else!

    All my shoes, trainers and boots are from Fitflop! Need I say more! Comfort, fit, quality, style and reliability - are reasons I would never go anywhere else.

    rating
    Joyce Jammeh
    ,

    Quick delivery!

    Quick delivery!

    rating
    Adele Nathan
    ,

    Excellent fit

    Excellent fit, lovely soft leather, very comfortable

    rating
    Jennifer
    ,

    Quality, supportive and stylish!

    I was concerned that these would be overpriced and poor quality, but I was proven very wrong. Attention to detail, quality of the shoes and the thought that has gone in to how the shoes wearer will receive comfortable, stylish and supported footwear Is on point. I will definitely be considering other styles in the future and highly recommend.

    rating
    Nancy Wehe
    ,

    I’ve got some very happy feet…

    I love your products and for my poor tired old feet… they are a dream! I go to my podiatrist next month and I’m going to rave to her about these shoes! I now am a proud owner of 5 different styles❣️

    rating
    Amy Black
    ,

    I love these shoes

    I love these shoes. Comfortable, warm, stylish, unique.

    rating
    Paula
    ,

    Returns as advertised

    My sister loved the boots but they were too tight for her. Returning them was easy and repayment was prompt. Thank you.

    rating
    John Francis
    ,

    I love my Fitflop shoes and sandals

    I’ve bought a few fitfop shoes and they are always comfortable and excellent quality

    rating
    Amy Thomson
    ,

    Expensive but excellent quality

    Quick delivery and a quality product. These are very expensive but after blisters and uncomfortable feet on previous holidays they are worth the investment. They are excellent quality and well made as well as very stylish.

Read more reviews